Our Story

Hey Bestie 💕

I started this brand for the women who do it all—and deserve to feel strong, confident, and pain-free while doing it.

I’m an esthetician. I’m a mom. I’m a CPT with a bachelor’s degree in science. And I get it. I know what it feels like to juggle clients, kids, and chaos while dealing with the back pain, exhaustion, and stress that come with it. As a breastfeeding mom and waxing esthetician, I know firsthand how hard it is to show up for yourself when your body hurts and your schedule feels impossible.

That’s why I created Estie Fit Club: a space for estheticians and mamas to step into their fitness girl era—whatever that looks like for you. Maybe it’s a sweaty gym session, maybe it’s your daily walk, or maybe it’s just choosing to show up messy and real. Here, it all counts.

This brand is about:
✨ Workouts that fit into your busy life—quick, effective, and actually good for you.
✨ Building strength and confidence so you can move through life pain-free and age well.
✨ A community of fun, supportive women who are done putting themselves last.
✨ Cute, comfy merch that makes you feel confident AF—because when you look good, you feel good, and when you feel good- you show up better.

Everything I create is something I’d personally wear. I didn’t want to put myself—or this community—in a box. That’s why you’ll see retro vibes, skater vibes, western vibes, sporty vibes… because we’re multidimensional women and we get to express ourselves however the heck we want.

At the end of the day, this isn’t just fitness. It’s sisterhood. It’s women showing up—messy, chaotic, imperfect—but still showing up. And that’s what makes us strong. 

Welcome to the club, bestie. You belong here.

— Courtney